The athleisure trend is sweeping the nation and Kmart is ready to take it by storm with an exclusive line of maximum performance athleisure footwear for the whole family. The RISE line is a slam dunk for our members who are looking for top-performing shoes at a great price in-store or online . The RISE assortment includes men’s basketball, athletic and casual shoes and sandals, all priced under $45, and will expand into women’s and kids this holiday season.
“Expanding our Footwear business is very important to the Kmart brand,” said Kelly Cook, chief marketing officer, Kmart. “We’re looking for products that blur the lines between fashion and high performance and this athleisure assortment is the perfect combination. The Rise brand is great because it can go from the conference room to the court.”
To tip off this exclusive line, select Kmart stores will be hosting The Rise™ Challenge, a series of interactive fan-focused sporting entertainment experiences. Competitions on custom-branded half courts at Kmart parking lots across the county will include top basketball dunkers Taurian “Air Up There” Fontenette, Chris Staples, Guy Dupuy, Porter Maberry and Jonathan Clark. The prize? A signature capsule collection contract with RISE which includes a self-designed shoe in their own name, an apparel and accessories line and the brag-worthy title of RISE Brand Ambassador for one year.
At the event, fans can get their RISE shoes customized with a unique laser printed design or have them airbrushed by a graffiti artist.
Download the Kmart app to score tickets to an upcoming Rise Challenge in your neighborhood.
July 30 – Kmart Miami (12350 South West 8th Street, Miami, FL 33184)
August 6 – Kmart Washington D.C (6411 Riggs Road, Hayattsville, MD 20783)
August 13 – Kmart Jersey City (321 Stadium Plaza, Suite. 10, Jersey City, NJ 07305-4877)
August 26 – Kmart Chicago (3443 West Addison Street, Chicago, IL 60618)
August 27 – Kmart Des Plaines (1155 E Oakton St, Des Plaines, IL 60018)
We hope to see you at a Rise Challenge near you!