Sears Extends Its Heroes at Home Program to the Holidays to Assist Disabled Vets

Earlier this week, associates at our headquarters in Hoffman Estates, Illinois, spent a few minutes creating American flag paintings that will be presented to the veterans Sears is assisting this month through the Heroes at Home for the Holidays program. Thanks to hundreds of Sears Holdings associates contributing thousands of brush strokes, we have 30 paintings shipping to Rebuilding Together affiliates nationwide — communal art pieces symbolic of SHC’s appreciation for what our veterans have sacrificed to protect our freedom.

Here are a few images from the event below:

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Thanks to donations from Shop Your Way members and customers to Sears’ Heroes at Home for the Holidays program Rebuilding Together will complete dozens of wheelchair accessibility ramp projects nationwide for low-income veterans before Christmas.

According to the Center for Housing Policy and National Housing Conference, 26 percent of post-9/11 veterans (and 14 percent of all veterans) have a service-connected disability and face housing accessibility challenges as they transition from military to civilian life*. Sears shoppers donated more than $700,000 to support the Heroes at Home campaign, exceeding the program’s goals, meaning additional veteran homes will be rebuilt next year.

“We’re thankful for the incredible generosity of our Shop Your Way members and associates who have carried on Sears’ long tradition of supporting our nation’s veterans and military families,” said Gerry Murphy, Chief Marketing Officer, Sears. “The holidays are not only about giving, but giving back. Our members have proved once again that simple, small gestures by many can result in immediate, long-term impact for America’s veterans.”

Sears celebrity designer Ty Pennington helped kick off the ramp builds recently for a disabled veteran in Decatur, Georgia, who served two tours of duty in Iraq and has dedicated herself to helping other veterans in need through a house she turned into a care facility. Her story is told in a digital video on the Heroes at Home website at Among the dozens of other veterans from around the country who will benefit from the program include:

  • A World War II Marine Corporal in Lakewood, California, who is also an Iwo Jima survivor
  • An Army Vietnam veteran in Henry County, Illinois, who is dealing with the long-term effects of exposure to Agent Orange
  • An Air Force veteran in Dallas who served 22 years and was deployed four times, and severely injured on one of her deployments
  • A Purple Heart recipient in Atlanta who served in the Korean War
  • A disabled veteran in Phoenix who served in the Army for three years and Navy for four years and lives alone; a ramp will give him the freedom to continue to live independently

“We’re proud of the more than 1,600 rebuild projects we’ve completed with Sears’ help, and the need continues to be great,” said Caroline Blakely, President and CEO of Rebuilding Together. “The holiday season will truly be easier and less physically demanding for many disabled veterans thanks to the generosity of Sears’ customers and the dedication of our affiliates who are now working hard right up to Christmas to make sure these ramps are built.”

Sears continues to raise funds for Heroes at Home in-store and online through the sale of limited-edition products, including a Kenmore patriotic washer/dryer pair, a Heroes at Home Christmas ornament and a Craftsman hat.



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