I love announcing good news – especially when a prestigious industry organization recognizes the great work by our associates to develop incredible products.
Three of our Craftsman products have just received Edison Awards for innovation. This is a big deal! Our Craftsman® Flex ClawTM Hammer received a Gold Edison Award while the Craftsman SidewinderTM Flat Tape and Craftsman Smart Lawn Connect Kit each won Bronze Edison Awards.
Winning an Edison Award has become one of the highest accolades a company can receive. The awards are named after Thomas Alva Edison, whose inventions, new product development methods and innovative achievements literally changed the world, garnered him 1,093 U.S. patents, and made him a household name around the world.
I’m so proud of our product development team. They found a way to bring innovation to the most basic of tools – the hammer – by giving it more functionality with four clawing positions. Our Craftsman Sidewinder Measuring Tape makes you say ‘why didn’t I think of that?’ And the Craftsman Smart Lawn app allows you to view the tractor’s performance diagnostics, giving you peace of mind, plus money saving maintenance tips, weather tracking and more – everything you need to keep the best yard on the block.
This is the type of innovation that I’ve said we’re going to continue to bring to market for our members at Sears, the original home of Craftsman, offering the widest selection of Craftsman products. As part of our commitment to being a leader in the tool category, we’ll continue to develop innovative tools and products that maintain a reputation for unsurpassed quality and durability.
The Edison Awards recognize the type of work that has enabled the Craftsman brand to become America’s most trusted tool brand – one that is woven into the fabric of the American lifestyle. What a great way to celebrate the brand’s 90th Anniversary!
Tom Park is president of the KCD Brands division at Sears Holdings.