Kmart Pharmacy is central to Sears Holdings’ health and wellness strategy, which expands beyond our prescription services to provide both treatment and preventative care. Our pharmacists are valued members of their communities, giving customers and Shop Your Way members convenient access to a health and wellness expert almost anytime they need one. The average Kmart pharmacist has been with us almost 12 years, translating into strong community relationships and improved patient care. We offer a variety of resources to help on either side of the equation, including regular and ongoing access to our pharmacists.
New Services You Can Find at Kmart’s Pharmacy
Earlier this year, we launched the Kmart Pharmacy mobile app that enables our members to access to the Kmart Pharmacy 24/7. In May, we announced that we started working with Diplomat Specialty Pharmacy, an industry leader in patient care, to give our customers and Shop Your Way members access to specialty medications, bringing specialized support for a variety of diseases and conditions, including: HIV, Crohn’s disease, rheumatoid arthritis and Hepatitis C, among others. By 2018, specialty medications are projected to account for more than 51 percent of sales within the top 100 prescription products. Through this new agreement with Diplomat Specialty Pharmacy, we now offer a new level of service and convenience to meet the growing needs of the specialty medication population. We now also offer free home delivery in all states, for any online prescription orders made through the Kmart Pharmacy. We just launched the Ask the Pharmacist service where members are able to post a question and get a response within 24 hours from a licensed Kmart pharmacist in their state. This service goes beyond what many key competitors are doing with general Q&A without member-specific support.
Rx for Success – Getting Back to Basics
Several months ago we took steps to narrow our focuses and begin a journey to implement back-to-basics best practices to be better positioned for profitable growth. To that end, Rx for Success was created, a program with specific goals and lead measures, which keeps reminding us to focus on the most important component to retail pharmacy success, our patients. We started with engaging physicians within our communities, making personal visits to their offices to discuss and introduce our services. We are making personal calls to our members to make sure they don’t forget to pick up their prescriptions and making sure all our chronic medication patients are enrolled in our auto-fill program so their prescriptions are ready on time. As part of the program, we are focused on Medication Therapy Management, which is another way for us to optimize drug therapy and improve therapeutic outcomes for our patients. We also heavily invest in acquiring new patients with in-store conversion opportunities as well as through more integrated and targeted initiatives to offer our products and services.
Going back to the basics means that we are going the extra mile of asking every member if they are up-to-date on all immunizations. This year we are aiming to meet the needs of all of our patients by offering multiple flu products and immunizations, including Zostavax, Pneumovax, Tdap/Td, Hepatitis A & B, HPV and MMR. In addition, we are looking to add travel vaccinations to our Kmart stores in geographic areas that need this service. We set a goal to be first-to-market this past flu season and with great team work we made it. Kmart Pharmacy is your one stop shop for all immunizations this year.
As we continue to cascade our expectations for Rx for Success to all stores and all associates, the groundswell of support builds, and that’s what we want: an organization working together to achieve profitable growth. Prosperity comes from profitable growth, and delivering exceptional service and commitment to the basics is how we will achieve it.
Dain Rusk, RPh, is Vice President and General Manager of Kmart Pharmacy.