Last week on SHC Speaks, Simha Kumar, Sears Holdings’ president of Children’s Entertainment, unveiled Kmart’s annual Fab 15 list of the hottest toys for the 2015 holiday season. As a follow up, children of Kmart associates were invited to the company’s headquarters in Hoffman Estates, Illinois, this week to serve as toy experts and holiday toy consultants for the first Kid Toy Advisory Board.
Kmart’s annual Fab 15 toy list includes “ridiculously awesome” toys and games for kids of all ages and stages. The list, which comprises Kmart-exclusive toys and hot brands like Disney’s Frozen, Star Wars, LEGO®, Barbie™ and NERF®, is carefully curated based on industry trends, input from parents and kids, and more than 50 years of experience in knowing what toys kids love to play with and find under their Christmas trees.
“Meeting with the kids and hearing their thoughts about the toys was like seeing the products through a new lens,” said Kumar. “I enjoyed listening to their opinions and why they think a certain toy is cool. There’s nothing that can replace product insight like feedback straight from your target market. We take their input very seriously.”
Photos courtesy of Peter Wynn Thompson/AP Images