Paint is Back at Sears

back in the paint businessCraftsman, Easy Living and Weatherbeater…all three are trusted brands of paint in more than 2,400 colors you’ll now find at Sears stores.

We’re hearing great feedback from our members and they love that Sears is back in the paint business to support the rise in home improvement projects. With a strong housing market, we’re ready to offer convenience to our members and paint at every price point. We’re also proud to launch the Craftsman brand into the paint category for the first time.

Stephenie Kunkle, director of selling services for Sears Holdings, and her team are responsible for the implementation in Sears stores – from selecting the test stores, to signage and training store associates. “Some of our store associates have worked for Sears for 30 years and to see the paint come back was very exciting for them,” she said.

Stephenie noted that many members have asked for old paint names. “The beauty of our vendor-provided computer system is that you don’t need to bring in a paint sample. We can do color matches for you with nearly any paint brand. Or, if you want the paint in your bedroom to match the bedding, bring in the fabric and we’ll match the color for you. We’ll keep your paint records in our system – everything is very member-centric and a complete solution. We’re really thrilled to offer paint again for members.”

Paint sales are strong at the Sears store in St. Clairsville, Ohio. Store Manager Michael Duska started with the company in 1980, ironically, selling paint. Michael shared how impressed he is with the products, having personally used the rust protection and exterior paints. “Easy Living and Weatherbeater are premium paints that come with a lifetime warranty,” he said. “Our members are really pleased we’re carrying the paint again. One brought in a can of paint that she kept for 10 years and was excited to get the color again after all this time.”

Michael observed how the store’s associates—many of them long-tenured employees—along with the paint brands, create a strong advantage for the store. “Our members trust us. They see familiar faces, they trust the brands and we’re competitively priced,” he stated.

“When members decide they want to paint, they don’t want to wait for the paint to go on sale,” said Michael. “They want to tackle their project right then and there. And our Paint Department is in a great location – just inside the store across from Electronics. Members don’t have to go too far to find us to get their painting projects underway.”

Sears reintroduced paint in 23 stores across the country in late August to the following test markets: Albany, N.Y.; Glen Burnie, Md.; Oak Brook, Ill.; Aurora, Ill.; Des Moines, Iowa; Westland, Mich.; Sterling Heights, Mich.; Novi, Mich.; Livonia, Mich.; Saginaw, Mich.; Flint, Mich.; Muncie, Ind.; Altoona, Pa.; Lansing, Mich.; Louisville, Ky.; Whitehall, Pa.; Wilmington, Del.; Moorestown, N.J.; Pittsburgh, Pa.; Greensburg, Pa.; Waldorf, Md.; St. Clairsville, Ohio; and Niles, Ohio. You can read the press release about paint coming back to Sears here.

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