The Consumer Electronics Show in Las Vegas is a massive event where top companies introduce new products for the more than 150,000 attendees from the tech industry, including analysts and media who search for the latest innovations that will capture the imagination of customers.
Sears and the Craftsman and Kenmore brands leveraged the event to showcase products and plans to remain a leader in the Connected Home industry. The company broke through by participating in strategic events: The Pepcom Digital Experience, held on Jan. 4, just prior to the opening of CES; the TWICE magazine executive roundtable; and Parks Associates’ panel “Engaging Consumers: IoT and the Smart Home.”
At Pepcom, the Craftsman brand unveiled the new Smart Lawn app, an app that wirelessly connects to the brand’s riding mowers to help owners maintain their mowers and enjoy the ride with maintenance notifications, product care instructions and the ability to access product information, watch how-to videos and order parts and accessories. For example, the app alerts you when it’s time to change the oil, filter and blades based on run time, as well as the status of the battery. The Craftsman Smart Lawn app is free to download.
The brand also unveiled the Pro Series Tool Storage with a Bluetooth-enabled Smart Lock – allowing users to automatically unlock and lock the unit from their mobile device, providing peace of mind and eliminating hassles. The Smart Lock also provides a notification if anyone is tampering with the tool storage unit.
While one might not expect to find a tool brand exhibiting at one of the world’s biggest consumer electronics events, Craftsman’s unique technology caught the eyes of many attending media, including CNN, Popular Mechanics, CNET, Engadget and Media Post. “2017 is our year of driving awareness for the connected home,” Peter Boutros, chief marketing officer and head of International for Kenmore, Craftsman and DieHard brands told a writer from Forbes.com.
Chris McGugan, vice president/GM of Innovation and Kenmore, also participated in the Parks Associates Connections Summit panel titled Engaging Consumers: IoT and the Smart Home. “With the coming of connected appliances, the Smart Home is transforming the way we interact, monitor and maintain our appliances,” McGugan said. “In most consumers’ homes, the daily grind of kids, work, and home maintenance takes most of our time, then the unplanned happens – an appliance fails to operate when needed! Imagine if that was one less thing you had to be concerned with. We envision a home where Kenmore is ahead of the game. Making your home, more secure, more proactive, and providing you the peace-of-mind you expect.”
The following morning, Ryan Ciovacco, president of Connected Living at SHC, participated in the annual TWICE Retail Roundtable – an exclusive event where editor Alan Wolf asked execs for the latest trends and innovations. Ciovacco touted the WallyHome products, a line of sensors that detect and alert you of water leaks, changes in temperature and humidity, as well as when doors and windows are open. “WallyHome is providing a solution to a problem, so it sets itself apart from other smart home devices,” Ciovacco said. “We’re very focused on reaction time and with Rapid Response we are able to act quickly help prevent leaks from becoming disasters in a home.” Our sensors can be placed throughout the home, and we are also integrating Kenmore and Craftsman products.
Look for the article in a February issue of TWICE.