As we explained in our 2016 Q3 financial results, we are taking several actions to restore profitability to Sears Holdings. This includes identifying existing stores we can revamp to serve our members in innovative ways. Earlier this week, we were proud to cut the ribbons at the grand re-opening ceremonies for two updated Sears stores in Albuquerque, New Mexico and Pembroke Pines, Florida. While these stores now have smaller footprints, they have the same power, product selection and capabilities of any of our larger stores. We accomplish this by combining the convenience of shopping online or on your phone, and the physical experience of shopping in our stores.
We also know that each store owes much to the local community in which it operates. So, as part of the grand reopening events, we welcomed representatives from the local Rebuilding Together affiliates, an organization we teamed with for our Heroes at Home for the Holidays program to raise funds to assist low-income veterans and military families. We were proud to present a contribution of $10,000 from that fundraising campaign to each affiliate, which will go towards a veteran project in the local community.
These grand re-openings are another way Sears continues to listen to our members and innovate to meet their needs in new and exciting ways. See images from our events and the stores below: