Retail continues to evolve, blurring the lines between traditional brick and mortar and online shopping experiences. At Sears Holdings we continue to focus on our members and the feedback they share with us. Last year we opened our first Sears Appliance store in Fort, Collins, Colorado, and in June we built on that success by adding mattresses and opened our first Appliance and Mattress store in Pharr, Texas. This week we are proud to announce the grand opening of our newest Sears Appliances & Mattresses stores in Camp Hill, Pennsylvania, and Honolulu, Hawaii.
The unique retail concept at these stores focuses on two of Sears’ strongest categories while additionally offering the expertise and capability of our leading integrated services.
Both of our new Sears Appliances & Mattresses stores showcase the top major appliance brands, including Kenmore®, in a bright, spacious setting with interactive displays, allowing members to view home appliances in kitchen vignettes and experience top mattress brands including Tempur-Pedic®, Beautyrest, Sealy, and Stearns & Foster. Members can visualize how new appliances would look in a full-scale kitchen with the “Discover More” interactive digital display.
At the heart of these stores are our associates, our in store experts, who take the time to understand each member’s needs. While accessing information online is important to members, so is physically interacting with products in the store, especially larger items such as appliances or mattresses, which are big purchase decisions for any family. We have integrated in-store and online shopping experiences to provide our members with the convenience of shopping with us wherever, whenever and however they choose. Members can even schedule an appointment with our in-store experts while they are shopping online. Our experts are here to answer questions and make sure our members are confident in their purchase as well as helping them with our professional delivery and installation.
Our stores reflect the shopping needs of the communities we serve by offering products beyond appliances and mattresses. Our Camp Hill location also features an assortment of vacuum cleaners, floor care, home environment products, tools and select snow throwers. The Honolulu store also exhibits an assortment of vacuum cleaners, floor care, home environment products, countertop microwaves, as well as select tools, tools storage, and fitness equipment.
No matter what our customers are shopping for, we have millions of items they can order online and chose to pick it up at their new Sears store location with our five-minute pickup guarantee — no shipping fees involved. So even if that perfect item you found in our Sears Holiday Wish Book is not on display in store, we can still get it for you.
Serving the communities and our members where our stores are located is one of our top priorities and we are thrilled to be back serving our members in Camp Hill at Capital City Mall and in Honolulu at Ala Moana Center.
Leena Munjal is SVP, Customer Experience and Integrated Retail at Sears Holdings Corporation