As the Store Manager at Kmart’s Crystal River store in Florida, I see firsthand how putting our Members First every day has its rewards. Here are some key themes I regularly hear from our members describing how our company delivers WOW experiences.
WONDERFUL…this is what I hear on a daily basis from our new and existing members regarding our Shop Your Way (SYW) membership program. Just the other day, a member came up to me and said, “I can’t believe that Kmart and Sears are paying me to shop here and online.” Through Shop Your Way, our members receive points back on all their purchases, are rewarded surprise points in their account to come back and shop with us and have special private bonus events where they can earn up to triple the amount of points.
OUTSTANDING…this is how our members are reacting to our savings. One member said “Outstanding coupons and ease of use!” When you use our SYW mobile application, we alert you when you are near a Kmart or Sears location. We have a great Shop’in feature to gain benefits for even more savings. These savings are loaded by you and automatically deducted when you fulfill the coupon terms when checking out. And it doesn’t stop there; you can load member coupons, manufacturer coupons and so much more.
WINNING…our members win daily. One member exclaimed, “I have how many points?! And I get this many more in points?” The member went on to state, “I feel like I hit the lottery all the time with my bonus points! My winnings add up so fast.” Being a SYW member has its perks! One is our in-store member pricing program at all Kmart and Sears locations. You will instantly save money just by becoming a Shop Your Way member. Say goodbye to traditional window shopping and hello to Shop Your Way online or mobile applications that allow you to scan, buy and get merchandise in minutes in-store. As an added bonus, you will receive exclusive VIP specials and coupons via email just by signing up with us.
TRUSTING…our member trust our Shop Your Way program. We are building the Shop Your Way program around our members through their feedback and around our associates in the field who assist our members daily. By understanding our members’ specific needs, we are able to offer them the right products and services when they need them. The other morning I received great feedback from one of our members; he stated, “You know it’s great to know that your team reminds us every time we shop to use our SYW, it really makes me feel that we are members of Kmart, and they care about the program long term.”
These are just a few key themes I hear every day on how our Shop Your Way program has a WOWING effect on our members.
So let us WOW you today and in the future. Just stop by any of our locations, tell an associate you want to become a member, and let us start rewarding you when you shop with us!
Dave Kellner is the Store Manager at the Crystal River Kmart in Florida.