Today, we announced a game-changing agreement between Amazon and our Kenmore brand, the most trusted name in home appliances in America. Starting this month, we will begin to roll out Kenmore products on Amazon.com with our Kenmore Smart connected room air conditioners available for purchase immediately to meet the needs of customers this summer.
This collaboration is the first of its kind for our Kenmore brand, as it will significantly expand its reach to the millions of customers across the U.S. who shop on Amazon.com. This marks the broadest distribution of Kenmore, America’s most trusted home appliance brand, outside of Sears branded stores and related online retail platforms.
Sears Home Services and our Innovel Solutions unit will supply white-glove service for delivery, installation, and extended product protection for Kenmore products sold on Amazon.com. Sears Home Services is the nation’s No. 1 provider of appliance services with more than 6,000 expert technicians who make nearly 11 million service calls annually. Innovel is a leading provider of logistics solutions with 7.5 million square feet of warehouse space located across the U.S., enabling us to be the premier provider of final-mile delivery and installation. The agreement we announced today is expected to drive growth opportunities across three of our divisions – Kenmore, Sears Home Services and Innovel – and is a testament to our commitment to unlocking value from our various assets.
In addition, our Kenmore Smart appliances are now integrated with Amazon Alexa. The Kenmore Smart skill for Amazon Alexa enables customers to control their Kenmore Smart home appliances by simply asking Alexa, such as changing the temperature on their air conditioner without leaving the sofa by saying: “Alexa, tell Kenmore Smart to set my air conditioner to 70 degrees.”
This is exactly the kind of innovative collaboration we strive for at Sears, and we look forward to making Kenmore’s launch on Amazon.com a success. We will continue to find new ways to expand the reach of our brands and solutions by embracing innovation and technology.
Eddie Lampert is Chairman and Chief Executive Officer at Sears Holdings Corporation.
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