A steady rainfall didn’t deter the hundreds of eager members lined up around the Des Plaines, Illinois, store for the grand re-opening festivities on Saturday, Aug. 27.
The Des Plaines store’s grand re-opening is another way Kmart continues to build on its brand transformation. Based on members’ feedback and our research, Kmart updated the store and brought in new product assortment tailored to the local community. In addition, the interior was enhanced to add fun and convenience to the shopping experience.
Members were very impressed:
“The store is so bright and clean. And how cool is the $1 section? That’s my favorite part of the store!”
“I absolutely love the new addition of fresh fruits and vegetables! I can quickly run into the store and grab what I need on my way home from work. I will definitely be shopping here more often.”
“I have always been a loyal customer but Kmart really won me over with this event. Everyone is so cheerful and the store looks great! I noticed right away that the shelves are shorter in the pharmacy area making it much more prominent. And I just picked up a beautiful shirt from the women’s area which I will be wearing to work later today. Way to go Kmart!”
“I am very impressed with how inviting the store looks now. It is very well lit, the aisles are a lot easier to shop and the associates are friendly and helpful.”
Click here to read more highlights from the Des Plaines grand re-opening.
Congrats to the Des Plaines store team and everyone who played a part in making shopping fun again!
If you weren’t able to make it, here are a few photos that will make you feel as if you were there:
