Sears kicked off the back-to-school season with two new apparel lines and shopping services that make shopping easier, more fun and convenient.
With fresh, updated jeans high on back-to-school shopping lists, Sears was inspired to expand its popular Roebuck & Co. line to boys and girls. Previously only available for men, the new Roebuck & Co. line includes denim, khaki cargo pants, long-sleeve tops and hoodies for boys, and leggings, tops and jackets for girls. Sears also introduced R1893, a women’s denim collection that features six fits and 52 washes. Check out our Back-to-School Lookbook for more seriously amazing fashion and deals.
“A new back-to-school wardrobe is just what it takes to rock the school year with confidence. It’s all about being on trend and owning your style by making it yours,” said Joelle Maher, president and chief member officer for Sears. “The new apparel lines will remind our members that denim is not only our heritage, it’s our passion. We believe in expertly constructed fits, rich vintage washes and serious attention to detail. Stop by our stores or shop online, and help your kids kickoff their year with a fresh new look.”
Our associates have also been sharing their excitement for back-to-school at Sears and our new lines:
“We have great brands to WOW our members for transitioning from summer to fall! The new R1893, Simply Styled, Roebuck & Co. for girls and boys are all amazing. And, let me just say, denim, denim, denim!! I love our new denim! We have great shades, styles and fits for every member of all ages!” – Theresa Callahan, visual merchandising field leader
“Back-to-school has never looked so good! I want to give a huge shout out to our associates for bringing to life our amazing back-to-school and back-to-campus setups in stores this year. There are so many great fits and styles for our members and their whole family. Our teams deserve all the credit for making it happen.” – Tara Stewart, vice president of Softlines selling services
“We are really excited about the new fall collections at Sears! We have a completely new brand this year, Simply Styled, which features core basic products for the family at price points under $10. We also have a new line of denim for her, R1893, which has received great reviews from our members, and pricing starts under $13.00. Our stores look better than ever, and our fall apparel is a terrific value.” – Mark Grant, senior director, selling services
“Kids love color, especially for back-to-school! I’m super excited to continue the back-to-school transition in Philly and had so much fun setting the Big Girls department at store #1084! The color stories are engaging and the fashion pieces are so adorable that they are sure to catch the member’s eye! As I set this department, I wanted to ensure that all the beautiful merchandise and brands were being represented properly.” – Cindy Appice, assistant store manager
Has your family caught the wave of engaging real-world app play? Be sure to bring the family when you’re shopping Sears for back-to-school, so they can play The Secret Life of Pets game through the Sears app, based on the hit summer movie. The game is fun for kids while parents appreciate the time to check items off their back-to-school shopping lists. Look for QR codes throughout the store to unlock opportunities to enter a sweepstakes where you can win anywhere from $1 to $1,000 in Shop Your Way points. Text “FINDMAX” to 73277 to download or update the Sears app, and be sure to have a photo op with our cool The Secret Life of Pets backdrop, then share the photos on social media with the hashtag #SearsFindMax!
Be sure to visit your local Sears this Sunday for a special Family & Friends event. Everyone gets up to an extra 15% off regular and sale prices plus Shop Your Way members get an additional 10% in points when you shop in the Sears App.