In the fashion world, styles come and go, but one of the most timeless and enduring icons of the past three decades is the incomparable Jaclyn Smith. In what was truly a bold and pioneering move in 1983, Jaclyn teamed with Kmart to launch one of the first celebrity-branded apparel lines and Kmart’s first celebrity brand. Since then, more than 100 million women have purchased clothing or accessories with the Jaclyn Smith name. Her strong brand recognition and years of success at Kmart culminated in last week’s exciting announcement that top items from Jaclyn’s elegant, on-trend Ready to Wear collection are now available in select Sears stores nationwide. The full assortment is also available at Sears.com/Jaclyn.
To celebrate the launch of her line’s arrival to Sears, Jaclyn held a meet-and-greet at the Sears in the Del Amo Fashion Center in Torrance, California. More than 300 Shop Your Way members lined the “blue carpet” for the opportunity to meet Jaclyn and get a first look at her collection. She graciously connected with every fan; taking selfies, offering fashion advice and giving autographs and hugs.
“It’s a privilege to work with a hands-on business partner like Jaclyn Smith, whose savviness and ability to anticipate women’s fashion trends for so long in the constantly evolving fashion world is remarkable,” said Greg Ladley, president of apparel and footwear at Sears Holdings. “More than five million Shop Your Way members have purchased Jaclyn Smith Collection products in Kmart over the last 12 months alone, so we look forward to building Jaclyn’s current brands and extending her powerful reach and brand loyalty across to the Sears community.”
As a mother, grandmother and entrepreneur, Jaclyn understands our members and genuinely cares about what they want – her collection focuses on the modern, sophisticated woman for whom style and quality is a priority. That woman is busy, working, taking care of herself and her family and is looking for one place to make her shopping easy. And with her long track record of success, it’s no wonder her brand has an 80 percent awareness among 30-60 year olds, making it one of America’s most recognized brands. In 2016, almost 700,000 ‘slinky tees’ and 500,000 blouses were sold at Kmart. The sophisticated collection inspired by everyday looks starts at $10.00 and features elegant essentials like Jaclyn’s best-selling blouses that are must-haves for transitioning from daytime to evening. The stylish selection includes a variety of silhouettes for every shape whether it be curvy, classic or A-line. Much more, including jeans, tees, swimsuits, shoes, handbags and accessories are also available at Sears.com/Jaclyn.
Last fall, teaming with her daughter, Jaclyn introduced Spencer by Jaclyn Smith, a layette collection inspired by her new granddaughter. That line was introduced at Sears stores last fall and features affordably priced, ultra-soft 100 percent cotton and cotton blends, affordably priced from $19 to $29.99.
For information on favorite pieces, styling tips and more about Jaclyn, check out the following pages: