Last week, Kmart and St. Jude Children’s Research Hospital rang the NASDAQ Stock Market closing bell in Times Square. During the visit, we highlighted Kmart’s The Giving Hat™ holiday campaign. The Giving Hat is a fashionable winter knit hat used to heighten awareness and raise funds in the fight against childhood cancer and other life-threatening diseases.
Stephen Offutt, district manager at Kmart and Steele Ford, vice president, Strategic Partnerships at ALSAC/St. Jude Children’s Research Hospital, rang the closing bell along with St. Jude patients and their families.
“It was an honor for Kmart to ring the closing bell alongside St. Jude,” said Alasdair James, president and chief member officer for Kmart. “We are thrilled to see how well The Giving Hat has been received. The hat embodies the spirit of Kmart, our associates and our members who are always looking for ways to give back to their communities.”
One dollar from the sale of each $5 hat will be added to the millions of dollars Kmart stores are raising this holiday season for St. Jude.*
“Kmart continues to be a leader for our St. Jude Thanks and Giving campaign and we are grateful for their unwavering commitment to the children of St. Jude,” said Marlo Thomas, National Outreach Director for St. Jude Children’s Research Hospital. “The incredible support of their customers and associates allows us to keep my father’s founding promise that no family ever pays St. Jude for anything – not for treatment, travel, housing or food, because we believe all a family should worry about is helping their child live. This year, Kmart, in collaboration with St. Jude, designed and is selling The Giving Hat to raise additional funds and awareness for the lifesaving work happening at St. Jude.”
Over the last nine years, Kmart has been the top fundraiser for St. Jude, raising more than $76.7 million, which is enough to:
- Fully operate St. Jude for more than a month; or
- Provide more than 148,643 hours of physical therapy; or
- Provide more than 7.6 million meals for St. Jude patients; or
- Provide a full course of standard treatment for all 180 children currently battling acute lymphoblastic leukemia
To view the moving digital video created to celebrate the launch of the hat, featuring several celebrities, including longtime Kmart ambassador and St. Jude supporter Jaclyn Smith, visit Kmart’s YouTube channel.
*Kmart will donate $1 from the sale of The Giving Hat to St. Jude Children’s Research Hospital between Nov. 8 and Dec. 31, 2015, with a minimum guaranteed donation of $50,000 to St. Jude.”