Today is #GivingTuesday, a global day dedicated to giving back, and to celebrate, Kmart has launched #UglySweaterforBetter – a social media campaign that asks people to show off their favorite ugly sweaters in selfies, photos and videos while challenging others to do the same – to benefit St. Jude Children’s Research Hospital®.
Starting today (November 28) through December 24, Kmart will donate $1 to St. Jude* for every qualifying Facebook, Instagram or Twitter post that tags @Kmart and @stjude, and includes the campaign hashtag #UglySweaterforBetter.
“What better way to spread holiday cheer for a good cause than by wearing your silliest, wackiest, straight-up tackiest ugly sweaters to benefit the patients and families of St. Jude?” said Kelly Cook, Chief Marketing Officer for Kmart. “This relationship means so much to Kmart’s associates and members, and we ask for people of all ages to join in on the fun, strike a pose and help us raise a ton of money for this special organization.”
Backing this first-of-its-kind campaign built upon the sharing of ugly sweaters is a wide array of Kmart and St. Jude celebrity supporters and donors, including Adam Levine, Jaclyn Smith, Lucy Hale, Reggie Bush, Raven-Symonè, Camilla Belle, Olivia Holt, Bryan Greenberg, and many more. They will challenge other celebrities, family members, friends and fans to give back this holiday season.
Unlike any other hospital, the majority of funding for St. Jude Children’s Research Hospital comes from individual contributions. Thanks to generous supporters and the dedication of partners like Kmart, families never receive a bill from St. Jude for treatment, travel, housing or food, because all a family should worry about is helping their child live.
Since 2006, Kmart has been one of St. Jude Children’s Research Hospital’s top fundraising corporate partners, raising more than $105 million for patients and families.
In addition to the social media challenge, members can support the #UglySweaterforBetter fundraising initiative by purchasing an exclusive $5.00 holiday bear ornament at Kmart stores or online at Kmart.com. For every qualifying ornament sold, Kmart will donate $1.00 to St. Jude**. Totes featuring artwork created by St. Jude patients are for sale for just $1.99 at all Kmart stores, with 100 percent of the proceeds benefiting St. Jude. Donations to St. Jude may also be made online via a link at Kmart.com/StJude.
To find out more about the #UglySweaterforBetter challenge, visit Kmart.com/StJude. To learn more about the St. Jude Thanks and Giving campaign or to make a donation, visit www.stjude.org.
*Maximum donation of $50,000
** Through December 31, 2017, Kmart is donating $1.00 from the in¬ store or online purchase of each qualifying bear ornament to St. Jude, with a minimum total campaign donation of $50,000.