On Sunday, June 10, hundreds of thousands came out to celebrate a day of cultural commemoration at the 2018 National Puerto Rican Day Parade on 5th Avenue in Manhattan. The weather was perfect as the Shop Your Way team showed their community support along the parade route, distributing branded sling bags and Smart Sense water.
“There is a strong connection to the brands of Sears and Kmart on the island of Puerto Rico, and we wanted to be present to share our love for the Puerto Rican culture with residents throughout New York”, says Mark Villalovos, director of member experience for the Shop Your Way markets team.
The in-store Personal Shopping team encouraged parade-goers to visit the Sears and Kmart locations nearest their homes to learn about and share the many benefits of Shop Your Way. They also invited them to record a video greeting to family and friends in Puerto Rico that were compiled and posted on the Sears and Kmart Facebook pages for the island.
“Members were thrilled to be part of the experience and excited to send messages of unity to those affected by Hurricane Maria,” said Villalovos. “A very special thanks goes out to everyone who worked so hard to make this happen.”