As many of you may know, Kmart has partnered with St. Jude Children’s Research Hospital® since 2006 – and thanks to our passionate and generous associates and members – we have raised more than $76.7 million to support St. Jude.
This year, to heighten awareness and raise funds in the fight against childhood cancer and other life-threatening diseases, Kmart collaborated with St. Jude to introduce The Giving Hat™ a stylish winter knit hat, one-size-fits-all and available in three versions embroidered with messages inspired by St. Jude patients and their families: “Smile,” “Laugh A Lot,” and “Give Thanks.”
One dollar from the sale of each $5 hat will be added to the millions of dollars Kmart stores are raising this holiday season for St. Jude.* The Giving Hat™ is available exclusively at all Kmart stores and online at Kmart.com/StJude while supplies last.
We purchased enough hats to give one for free to every one of our more than 100,000 Kmart store associates nationwide. We’re encouraging them to wear the hat throughout the holiday season, to share their pride in supporting the cause, as well as a fun reminder for our shoppers that even small gestures can have a great impact.
We also recently surprised Sears Holdings associates with their very own Giving Hat and encouraged them to wear the hat, share the campaign’s story and give a hat to a family member or friend.
Consider purchasing your own St. Jude Giving Hat and when you do, be sure to share using the hashtag #TheGivingHat @Kmart.
*Kmart will donate $1 from the sale of The Giving Hat to St. Jude Children’s Research Hospital now – Dec. 31, 2015 with a minimum guaranteed donation of $50,000 to St. Jude.