For decades, the design of the traditional stand mixer has seen little in the way of innovation or advancements. That all changed today when Kenmore Elite introduced its Ovation five-quart stand mixer featuring a patented and revolutionary “pour-in top” design that allows home chefs to add ingredients directly into the mixing bowl without stopping the mixer. Combined with a 360-degree splash guard, Ovation ensures those ingredients stay in the glass mixing bowl without splattering on your kitchen counter.
SHC Speaks talked to Tom Park, president of Kenmore, Craftsman and DieHard brands; Leena Munjal, chief digital officer at Sears Holdings; and Michael Saubert, who leads the industrial design team responsible for developing Ovation about this innovative new product.
SHC Speaks: What was the inspiration behind Ovation and what was the development process?
Saubert: “The idea for the Ovation stand mixer came one Sunday morning a few years ago when my daughter and I were making her favorite recipe for “grandma’s waffles” using a traditional stand mixer. As she struggled to pour some ingredients into the bowl, she asked, “Dad, why can’t we just pour the ingredients right into the middle of the bowl?” That was the “Aha, light bulb” moment. From there, I drew a rough sketch and we started the design process, submitting the idea to our product team and we received a patent on the idea of a pour-in head stand mixer. Next the team began building three-dimensional models and working prototypes, solving the challenge of packing a lot of additional parts into a small design. At times, it felt like we took two steps forward and one step back – we would solve one issue and it would have other ramifications. It was like untangling a big ball of twine. But our motto is ‘we are a team and we work things out.’”
Park: “Our research shows that home chefs were frustrated with how difficult it is to add ingredients to traditional stand mixers. The Kenmore brand is a trusted and iconic brand, with a rich history of appliance innovation and our goal was to develop a stand mixer with a better experience for users.
Our very talented Kenmore product team ran with the idea and solved the engineering challenges to perfect the pour-in top design. The result is nothing short of amazing. The Kenmore Ovation has an elegant and sophisticated design that could be displayed in a museum of contemporary art and will make a beautiful addition to kitchens across America.”
“We are excited to offer the latest in Kenmore innovation, the Ovation, at Sears to our members who have a passion for cooking and baking,” said Leena Munjal, Chief Digital Officer at Sears Holdings. “Kitchen enthusiasts and home chefs who tested the Kenmore Ovation thought it was not only an incredibly functional appliance, but also a beautiful addition to their kitchen. Pre-order this new breakthrough product starting today at sears.com/ovation. And the first 500 Shop Your Way members who pre-order Ovation will receive $100 CASHBACK in points.”
Two weeks ago the team received approval to take Kenmore Ovation into production. The Kenmore Elite Ovation stand mixer is now on pre-sale and can be ordered at sears.com/ovation where you can also view videos of the mixer in action.
*Members get $100 CASHBACK in points for the first 500 items sold of the new Kenmore Elite Ovation stand mixer at Sears. Points will be awarded in $25 increments on the 30th of each month for 4 months after the item is shipped. Points valid for 30 days from receipt. Max $100 in points per member. Online only. By accepting Shop Your Way® member benefits and offers, you agree to the Shop Your Way terms and conditions, available at www.shopyourway.com/terms. Members earn points on qualifying purchases, excluding sales taxes and other fees. Extra points are inclusive of, and not in addition to, any base points earned on qualifying purchases. When extra point offers are combined, total points earned will be less than the combined point totals for each individual offer.