Last week, Kmart hosted its first-ever cross-format preview event featuring the new 2016 summer and fall collections…and it was ridiculously awesome! We threw the ultimate “House Party” by transforming a super-cool loft space in New York City into a shopper’s paradise showcasing our newest décor, apparel, appliances, accessories and more. My favorite quote of the day was, “Wow….this is what ‘gorgeous-starting-at-$9.99’ looks like!” The great items, fab styling and wonderful prices were a unique theme throughout the event.
We also highlighted stories such as:
- Buy online and pick up in-store, which is one of our member’s favorite services – making shopping for your favorite products easier than ever;
- Our vast Shop Your Way partner network, where you can shop thousands of your favorite brands – retail, restaurants and more – and earn points to use on future purchases;
- No Money Down Layaway, a great way for members to stretch their dollars;
- Tap-and-Go leasing which allows you to easily lease product right from your mobile device;
- Shop Your Way Pharmacy Rewards, a free program where you get $10 back in points for every five qualifying prescriptions filled in a rolling 12-month period (including pet prescriptions and immunizations);
- FREEBIE Saturdays, where kids 12 and under enjoy free snacks and giveaways every Saturday at every Kmart; and
- Our new Fount app, a truly shoppable social network where you can shop tens of millions of products from top brands and retailers across fashion, home decor, everyday essentials and more.
PLUS, guests participated in a live Bluelight Special! And, to get them excited about what’s in the works at Kmart, we also featured a sneak-peek of the Mystery Bag and Shoparazzi program (more to come on those later in another blog).
The items featured at the House Party are from Kmart and if you’re like me, you’ll want to purchase everything right away! Luckily you can, through our newly created Fount app. Download Fount from the Apple App Store and start shopping these amazing new lines from Kmart.
I hope you enjoy our fabulous shots from the party and get a little inspiration for your own home. We love what we do here at Kmart, and we are passionate about bringing ridiculously awesome products and services to our members.
Bonus Preview! One of the biggest hits of the party was our new brag-worthy fashion watch deal. It’s our biggest watch blowout sale ever and brings to life our vision of offering our members unique deals at unbelievable prices. This one-time buyout offers famous designer watches normally listed at retail prices ranging from $49 to $999 for Kmart special prices of $14.99 to $289 – 70 to 90 percent off the listed retail price. This will be in all stores this summer so stay tuned for launch details.
Kelly Cook is Chief Marketing Officer for Kmart at Sears Holdings Corporation