Since 2009, Kmart has proudly led the annual tradition of revealing the 15 hottest toys that children want the most for the holiday season. Kmart’s Fab 15 toy list includes ridiculously awesome toys and games for kids of all ages and stages. The list, which comprises Kmart-exclusive toys and hot brands like Disney’s Frozen, Star Wars, LEGO®, Barbie™ and NERF® is carefully developed based on industry trends, input from parents and kids, and more than 50 years of experience in knowing which toys kids want to play with the most.
What’s our secret to understanding what kids want? We take their input seriously. So serious, in fact, that we formed a new Kmart Kid Toy Advisory Board that will tap into toy playing insights that only a kid can provide. Their input helps our executives, managers and store associates understand what makes a toy so appealing to kids.
In addition to the Fab 15, Kmart has hundreds of exclusive toys from brands and characters kids know and love. Our updated site at Kmart.com/toys allows members to easily search a broad assortment of ridiculously awesome toys, games and activities, including sorting by age, category, brand, and even individual character. Kmart will also be issuing its annual holiday Toybook, which will include this year’s Fab 15, additional Kmart exclusives and a wide selection of on-trend toys for all ages and stages.
Whether it’s purchasing toys in-store, buying online and getting free in-store pick-up, having them shipped directly home, or putting toys on our unrivaled layaway program for no money down, we’ve made getting the holiday season’s hottest toys easier, more affordable and convenient than ever.
Here’s to the gift-giving season and seeing children of all ages smiling when they unwrap one of the Fab 15 Toys.
Win All Fab 15 Toys with Shop Your Way
Shop Your Way members can enter for a chance to win all of the Kmart Fab 15 toys at ShopYourWay.com/FAB15SWEEPS. Members will receive additional entries by entering the code FAB15TOYS upon entering the sweeps and will receive an automatic entry by purchasing a Fab 15 toy. Members and customers can shop for any of the items on the Fab 15 list at local Kmart stores nationwide or online anytime at Kmart.com/fab15.
Simha Kumar is the president of Children’s Entertainment for Sears and Kmart