Sears Holdings has a longstanding commitment to those who serve in the military and is privileged to assist the troops and their families through several military programs and initiatives. Sears Heroes at Home strives to uplift, assist and honor America’s military families and provides support to military service members, veterans and their families through joint efforts with various nonprofit organizations.
This year, the Craftsman brand is teaming up with Iraq and Afghanistan Veterans of America (IAVA), the leading and fastest-growing post-9/11 veteran empowerment organization in America. Sears is launching two promotions to raise funds for IAVA this summer. Thanks to member and customer support of the Craftsman brand, the brand will donate $250,000 to IAVA to empower America’s veterans. And now through July 4, for every new follower of Craftsman on Instagram, Craftsman will donate an additional $1 to IAVA (with a minimum donation of $5,000 and maximum of $100,000).
To further support IAVA and returning veterans, the Craftsman brand worked with We Are the Mighty (WATM), an entertainment and lifestyle media brand for and by the military community, to release a series of short films illustrating how IAVA empowers veterans as they transition back to civilian life.
Vishak Sankaran, VP/GM of the Craftsman brand, shared his thoughts on the partnership. “For the Craftsman brand, it’s an honor and a responsibility to team with IAVA to express our gratitude to those who have endured so much hardship and sacrifice – all for the greater good of the country. Hearing these veterans’ stories has been humbling and inspiring, and we couldn’t be more thankful for their service.”
“The Craftsman brand truly supports our veterans, and IAVA is proud to partner with this patriotic, iconic American brand,” said Paul Rieckhoff, CEO and founder of IAVA. “Veterans are an investment, not a charity. The Craftsman brand’s support will allow IAVA to continue to deliver free services to our members facing transition-related challenges, such as mental health, education, navigating the Veteran’s Administration, unemployment, financial or legal struggles, or homelessness.”
To check out the project and more information about how Craftsman is supporting veterans this Father’s Day, head to www.craftsman.com/iava, or visit www.craftsman.com/fathersday to find the perfect gift for the veteran or Dad in your life this Father’s Day.