Following the successful opening of the first DieHard Auto Center in San Antonio in February, Sears continued to celebrate the 50th anniversary of the DieHard brand by opening two new DieHard Auto Centers today in the Detroit suburbs of Troy and Roseville, Michigan. The new stores, located at Oakland Mall and Macomb Mall, respectively, are conversions of existing Sears Auto Centers and are designed to meet the ever-changing needs of today’s drivers … Continue Reading »
Customer-Focused Innovation and the New Sears Auto Experience
Americans like taking their car in for service about as much as they like going to the dentist. Sears Auto Centers is on a mission to change that starting with testing a new store concept that features an interactive customer experience. We unveiled it recently at the grand re-opening of the Sears Auto location at Oakbrook Center mall in the Chicago suburbs … Continue Reading »