At Sears Holdings, we strive to serve our members by delivering technologies and interactive environments that go above meeting their traditional needs.
The majority of consumers use smart devices and have them on hand every day. Like most retailers, we’ve created applications to enhance the shopping experience of our members in-stores and online. We’re catering to the fast paced multi-tasking member of today in new and innovative ways and I believe our applications go above and beyond the experience of most competing apps.
The technology of our Shop Your Way platform enhances the shopping experience by providing our members with values and benefits they would not have otherwise. With tools like Shop’ In, a member can indicate he/she is in a store and see exclusive content tailored to them. They have access to special deals for that day, coupons on items based on shopping patterns and sweepstakes that can be entered to win prizes or points. The member can also keep track of points earned, follow their favorite store or find a store in their area quickly without searching.
All of the tools on Shop Your Way are meant to make our members’ shopping experience more enjoyable, whether they’re in our stores, at home or on the go. From a mobile device or computer, our members have access to the information they need to make an informed buying decision. They can browse product features and benefits, pricing information and availability to purchase online or in a store near them. With our Member Assist functionality on Shop Your Way, our members can contact a store associate in a specific department, send texts or photos and get answers to any of their shopping questions.
Our Integrated Retail and Shop Your Way teams are always looking to create more ways for our members to shop when it’s convenient for them. If you’ve gone into a store, looked at an item and still aren’t ready to make the purchase, associates have the tool to send a Shopping Recap email. This email not only contains a list of everything you looked at while you were in the store but also product details, promotions and reviews. We continue to serve our members by offering Buy Online and In-Store or In-Vehicle Pick-Up. If you viewed the Shopping Recap email, or left the store without buying and changed your mind, members can order online and pick up their items at a store near them or, better yet, pull up to any Sears and have their item(s) brought to their car in five minutes or less.
Shop Your Way applications not only help our members but they drive efficiency in our stores. Our associates have the ability to interact with customers all over the store to better serve our members with real time information.
Our goal is to consistently provide a seamless experience to our members. Whether it is through targeted interactions via email, online, mobile or in-store, SHC has the ability to provide the information and services our members want and need. We will continue to grow and innovate as the demands of our audience continue to evolve over time. Have you Shopped’ In today?
David Carroll is the Regional Vice President for Sears’ Retail Services in the North Central Region of the United States.